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5 tips for a successful mobile app

June 4, 2020

Did you know that over 204 billion mobile applications were downloaded in 2019 worldwide? This number comes to prove that mobile apps are becoming the next revolution of the globe. Even COVID-19 shaped the whole picture turning mobile application development into a solution to the pandemic situation. In today’s technological era businesses tend to make their products as easy to reach as possible for their customers. One of the main ways to do so is developing a quality and successful mobile app. Before starting this process consider a range of key elements to have essential importance for the success of your mobile app.

If you want to create a goal-oriented application for your business you need to take your time and make much efforts. A successful mobile app is nothing but the result of properly organized work. In this article we’re going to discover 5 tips that will help you develop a successful mobile app.

" tips to develop a successful mobile app"
Graph created with Canva by Constant Technologies
Define your target audience

Developing a mobile app is not an end in itself. If you want your application to bring success to your business you must be able to highlight who it is tailored for. Understand your target audience, reveal its needs and try your best to justify its very expectations. You’ll be able to create relevant and right-to-the-point content for your application more easily in case you know the right people interested in your business. Defining your target users is a priority while enhancing the success ratio of your mobile app. 

Focus on user experience

Design is the first thing a user notices while using an application. Depending on your target audience and the problem your app solves consider choosing a flexible type of UI/UX design. Yet it’s not just the designer’s job, try collaborating with your teammates to get some feedback over the topic. They may propose a bunch of tips that may not have even crossed the designer’s mind. It is always reasonable to have a number of design examples at hand. It can foster good testing experience and help make a precise decision at the end. Carrying out polls and surveys among your customers is also a great idea if you hesitate to choose the best design for your application. 

Understand the application type

Usually, there are 3 types of applications and each of them has its own unique features. Choosing any of them is highly connected with a number of factors such as your budget, time period and the goal of the application. So those types are as the followings:

  • Native apps– These are platform specific applications created for a single mobile operating system (iOS, Android, Windows Phone, etc.). Developing a native application can be costly and time consuming. As they are created for one platform it is not possible to run them on another. For example, if you create an app for iOS you can’t install it on Android or elsewhere. For this particular purpose you will need to develop a separate application tailored for another OS. However, native applications have higher performance and well-shaped UX.
  • Hybrid apps– Multi-platform web technologies like HTML5, CSS and Javascript are used to develop this kind of applications. Hybrid apps usually carry elements of both native and web applications. Like the rest of the application types they also have their pros and cons. Hybrid apps are easy to develop but they can have some optimization, performance and design problems compared to native ones.
  • Web apps– You probably know some things about them. These are software applications that can be run on various platforms. The most important thing to consider about web applications is responsiveness or in other words making it adjust to all kinds of devices.

Read our blog about the importance of responsive web design to better understand your needs.
Track the application analytics

Launching a mobile application may pursue different goals: increasing sales, driving traffic, boosting brand awareness or easing communications. To take one step further in your business you should constantly follow your application analytics in a systematic manner. It will help you understand who your real customers are, what location they mostly come from, how many downloads, reviews and ratings your app has and so on. Tracking the analytics you will better understand all the changes and updates needed for your mobile app. Try using Google Analytics, Apple Analytics, Mixpanel and other tools for your best experience.  

Market your mobile application

If you have both a website and mobile app for your business try to keep their styles different. When it comes to mobile applications the whole logic may change. The content you produce for your website may not always be the best solution for your mobile app. Consider these two to have separate stylistic features. To market your mobile app to get the desired business results start using mobile and social advertising in your strategy. Put PPC ads on mobile devices with Google, run ad campaigns for your mobile app on social channels with a CTA (call to action) of “Install”. It’s also worth contributing to blogging about your application and its main advantages. 

Mobile app development is not a one-day affair. In fact, it takes a long time and much effort to get an amazing result. It holds a leading position among the world’s most in-demand skills. At Constant Technologies, we find mobile application development to be an inseparable part of our service strategy. That’s why we’ve found out so many hidden details during our long-time experience. And the points mentioned above are just a little portion of them. Whatever it is, consider collaborating with real professionals in case you want to have a mobile app for your business. 

Drop your own tips and techniques for a better mobile application in the comments below!

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