Quality content nowadays is something of a buzzword. It achieves a marketer’s goal of persuading a reader to consume more of the content, share it with their network, or purchase a service or product.
Here are some metrics you would look out for: ?
?Time on page/post.
?Shares of the post and comments on the post.
?Number of people added to your list/funnel.
?The number of purchases (if you have a service or product).
Let’s speak a little bit about videos, blogs and content overall. We’ll be diving into random tips and tricks of digital marketing gurus that you can use in making your content strategies.
Publish your IGTV videos to Pinterest
✅ Videos are a great way to get a greater reach on Pinterest.
Although IGTV is relatively new, it’s rather clear that Instagram is pushing the platform pretty hard right now. IGTV serves as yet another place for brands to publish video content more akin to what you’d see on YouTube versus the like of Stories.
Embed some of your YouTube content in related articles
✅ Embed some of your YouTube videos in related articles on your website to help both your SEO efforts and to drive more traffic.
This also helps with time spent on site, so readers stay longer. Plus, if you’re not a video creator, you can embed others’ content.
Turn your article subtitles into your next article titles by expanding on the topic
✅ This is golden advice. Every month your goal can be to create one long piece of content, and each section will be posts of their own. This helps with SEO and is more commonly called “topic clustering”.
Use your latest blog for your next Podcast episode topic
✅ Podcasting is a fast-growing industry. There are millions of podcast episodes and hundreds of thousands of shows in the world that cover every single topic under the sun and there’s still room for more.
Use your latest blog to create your next video series on any platform
✅ Videos are everywhere. You can’t scroll through your social media feeds or browse search results without seeing a collection of videos. It’s also the highest driver of online engagement, which isn’t surprising since 80% of global internet traffic is video nowadays.
Share your Instagram content to Pinterest
✅ Share your Instagram posts to Pinterest, helping you grow your Instagram audience. Do this manually or with the help of Tailwind. Tailwind is the social media scheduling tool that gets real results in less time.
Use the content from your latest email campaign to inspire content for your social platforms.
✅ Social media and email can be used as stand-alone strategies in your business. However, leveraging them in conjunction through social media and email marketing integration will help you attain even more benefits: from extending the reach of your campaigns to recognizing the industry stalwarts, and getting more subscribers on your list.
Take advantage of your FAQ content on your website
✅Take each FAQ on your website and create a blog addressing each specific question. You can take them and turn into Q&A graphics on social or use them to inspire your next video series.
Using the techniques described above, you can definitely increase your content quality. Having said that, improving the quality of your posts to the point that your audience will care about it takes a lot of time and effort. However, if you give it the time and attention it deserves, you’ll see it improve your search rankings. ?
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