Why is responsive web design so important? -

Why is responsive web design so important?

April 16, 2020

If you are running your business without having a website you are missing something really big. But even if you have one you must consider it to be responsive. Responsive web design is the combination of development and design which best renders on all kinds of devices and their screens. No matter what’s the core orientation of a particular business, it’s always incomplete without a well-structured and user-friendly website. It does not only enhance your online presence but also helps generate more leads and increase sales of your product. But even if you have a website for your business, hurry up to make it responsive and turn this into one of your main marketing priorities.

📌 What does actually responsive website design mean?

Having a responsive website is all about making it adjust to all kinds of devices. Statistics show that in 2019 there were 204 billion mobile applications downloaded worldwide. Yet this number makes a more serious sense when being compared to the numbers of downloads in 2016 (140.7 billion app downloads accordingly).

The daily usage of mobile phones has highly increased in recent years: there are 3.50 billion smartphone users across the globe today. If your website is seen properly on any screen without any functional shortcomings you have most likely succeeded. And what is most exciting is that you don’t need to create separate versions for both desktop and mobile but you can regulate the same website for more than one device.

Not paying enough attention to the importance of a responsive website may harm your commercial success resulting in loss of user trust. Every time when a user enters a non-responsive website on a mobile phone or a tablet they will face glitchy texts and blurry images. Do you believe that after experiencing all this trouble anyone will ever return to your website? They will hardly ever do. Users tend to find well-designed websites where they can find what they need within a few seconds without making extra efforts and losing time.  

Check whether your website is responsive or not

While on the subject, there are a lot of responsive web design testing tools on the web which can be used to find out whether everything is designed right on your website or not. Some of the best-known ones are: 👇

  • Google’s Mobile-Friendly Test. All you need to do is just simply put the link of your website in the bar and click to have the test results.
  • Browserstack. This tool lets you test not only desktop browsers but also Android and iOS mobile devices.
  • Screenfly. It not only tests the level of responsiveness of your website but also provides some pixel measurements.
  • Am I Responsive. By just inserting your website URL you’ll get to see how responsive it is on desktop, mobile, and tablet. 

And remember to contact your team immediately in case of noticing any missings. Ignoring any issue concerning your website is like leaving your house untidy and still hosting guests.

📌 The main benefits of having a responsive website

You should not only consider having a responsive website design just for a good-looking interface but also for a number of advantages that directly affect your business.

Increased mobile traffic

As you could already notice in the paragraphs above there is a huge amount of mobile users worldwide and that number changes daily. From this point, it’s of utmost importance for your business to make your website comfortable for any user (no matter what type of device they use). It is expected that mobile data traffic will reach 77.5 exabytes per month worldwide by 2022, Statista indicates.  

Flawless user-experience

To reach your desired user-engagement rank you must consider making your website comfortable in all aspects of usage. If you have customized your website to be good-looking on desktop you must do so in case of mobile devices as well. Why does a user enter your website? Simply because he’s looking for something which meets his expectations the best. He’s probably looking for solutions and trying to find them among your business proposals. So make sure your website is responsive enough to help visitors easily find what they need.

Improved SEO rankings

Never try to cheat on search engines. They are smarter than you think. In fact, responsive websites have more chances to rank high in SERPs. Google considers mobile-friendly and responsive websites to be ranking signals for it. Having your website customized for both desktop and mobile lets you save money and maintenance time. Responsive web design is no less important than high-quality content. If you run two separate websites for desktop and mobile you may face duplicated content which usually makes a negative impact on search engine rankings.

Trouble-free analytics experience

It is much easier to track your website traffic if it responds to any kind of device. You can use tracking codes to analyze the results and better understand your targeting metrics. By using Google Analytics, Facebook Pixel or any other tools you can get a single traffic report in the result.

📌 Who is responsible for creating a responsive website?

Well, at first glance it may seem that the only person who is responsible for responsive website design is the UI/UX designer. But you should not be confused hearing the word “design”. There is also a huge responsibility on a developer’s shoulders. After all, the main thing which makes a website responsive is the whole functionality behind the pages of the website. Without it your website won’t be able to deliver the best experience to users.

🔦 Can you remember vivid examples of benefits from your own experience of using responsive websites? How does it affect your business? Share your thoughts with us in the comments below!